Archive for the ‘Marketing Metrics’ Category

Faulty Feedback Forms

Recently I conducted a training seminar for managers from several organizations on “Managing Customer Satisfaction and Loyalty.” The participants came from SMEs, large businesses and the non-profit sector. I asked the 30 participants if their organization measured customer satisfaction on a regular basis - two-thirds did not! How does one run a successful [...]

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Relaunching thecXo.com

Welcome to the new “thecxo.com”. We will blog here on current trends, issues and developments in customer experience.
We strongly subscribe to the view that customer experience is the route to building great brand and profitable customer relationships.
Those of you who have been to thecxo.com before may notice that some archived articles are missing and we [...]

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