Story Behind an Iconic Logo

It’s a sad  day for Apple and its legion of fans.  Apple is always part of the discussion on great brands, customer experience, business strategy and so on.  This story on how Apple’s famous logo came to be is fascinating.

See “Unraveling the tale behind the Apple logo.”

apple-logoAs brand strategists, we talk about how to align the various brand elements, including to logo, with the brand DNA (brand values, promise and identity).  But it seems like the urban myths regarding the origin of this logo may have just been that.

At the end of the day, the lesson is simple.  Even if you don’t go by the brand management textbook, doing things right and standing by a set of values (like the focus on innovation and customer experience in Apple’s case) is important.  Great brands become great in large measure because the products behind those brands are great.

Steve Jobs, RIP.