I was recently interviewed by News 97.5FM on this topic.  Most of what I said was reiteration of the earlier blog entry on social couponing.  The interesting part is when small business owners called in to express their views.  The few that called didn’t have a positive experience with social couponing.
You can listen to the [...]

It’s a sad  day for Apple and its legion of fans.  Apple is always part of the discussion on great brands, customer experience, business strategy and so on.  This story on how Apple’s famous logo came to be is fascinating.
See “Unraveling the tale behind the Apple logo.”
As brand strategists, we talk about how to align [...]