Resurrecting Brands: It’s Nostalgia, not Good Strategy
Some well-known brands disappear from the marketplace altogether. GM retired Oldsmobile and is set to do the same to Saturn and Pontiac. Hummer will meet the same fate if a buyer isn’t found soon. Kodak eliminated Kodachrome film, which was synonymous with photography for many generations.
Well-known brands from Studebaker to Commodore (remember the “first” PC [...]
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