Archive for October 6, 2009

Resurrecting Brands: It’s Nostalgia, not Good Strategy

Some well-known brands disappear from the marketplace altogether.  GM retired Oldsmobile and is set to do the same to Saturn and Pontiac.  Hummer will meet the same fate if a buyer isn’t found soon. Kodak eliminated Kodachrome film, which was synonymous with photography for many generations.

Well-known brands from Studebaker to Commodore (remember the “first” PC [...]

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