Here is the inaugural podcast from The cXo.  In this episode, we present some do’s and don’ts for customer satisfaction measurement.
As always, your comments are welcome.

Recently I conducted a training seminar for managers from several organizations on “Managing Customer Satisfaction and Loyalty.” The participants came from SMEs, large businesses and the non-profit sector. I asked the 30 participants if their organization measured customer satisfaction on a regular basis - two-thirds did not! How does one run a successful [...]